Privacy Policy
Effective Date: July 2023
Information We Collect
We may collect the following types of personal information from you:
1.1. Information You Provide Voluntarily: When you use our Website or communicate with us, you may voluntarily provide us with personal information, such as your name, email address, postal address, telephone number, and any other information you choose to provide.
1.2. Information Automatically Collected: When you access our Website, certain information may be automatically collected, including your IP address, browser type, operating system, referring website, pages visited, and the duration of your visit. We may use cookies or similar technologies to collect this information. Please refer to our Cookie Policy for more information.
Contact Details and Financial Information
In the course of doing business with us we will collect the following information:
- Your name and any other related names you provide in the course of the transaction, postal address, delivery address, email address(es), telephone number(s) and bank / credit card details.
Use of Personal Information
We use the personal information we collect for the following purposes:
2.1. To Provide and Improve Our Services: We may use your personal information to operate, maintain, and improve our Website and services, to respond to your inquiries and requests, and to personalize your experience.
2.2. Communication: We may use your personal information to communicate with you, including sending you service-related information, updates, newsletters, promotional materials, and other communications that may be of interest to you. You have the option to opt out of receiving such communications at any time.
2.3. Compliance with Legal Obligations: We may process your personal information to comply with applicable laws, regulations, legal processes, or enforceable governmental requests.
Disclosure of Personal Information
We may disclose your personal information to the following entities and for the following purposes:
3.1. Service Providers: We may engage third-party service providers who assist us in operating our Website and providing our services. These service providers will have access to your personal information solely for the purpose of performing their duties.
3.2. Legal Compliance and Protection: We may disclose your personal information if required by law or if we believe that such disclosure is necessary to protect our rights, defend against legal claims, or comply with a judicial proceeding, court order, or legal process.
Information Collected from this Website and How it is Used
The information you provide enables us and its agents and data processors (see below) to complete transactions you request through the website or in store. Our store physical credit card details and transaction amounts from telephone and in store orders for 6 years in accordance with UK record keeping rules. After this date all records are destroyed. Electronic storage of credit and debit card details are stored indefinitely online to be used for future online transactions.
When you register with us, we will require your email address. We may also use the contact details supplied by you for marketing purposes, such as mailshots and email updates but only with your permission. We and/or its agents do not sell or rent information about its customers to third parties.
We may also profile your web activity so that we can gain a better understanding of our users. This could include, for instance, compiling lists of the most popular search terms, based on individual searches. This will help us to continually improve our service and may also be used for marketing purposes.
Agents
| Data Processor | What data do they receive? | What do they do with it? |
|---|---|---|
| ZOHO CRM | Names, postal and delivery addresses, email, telephone, fax numbers, historical financial transactions, any other information you give to us | ZOHO CRM store his information for us to use for future transactions or to contact you about our products and services. On the basis that you do not request to be forgotten, we will store this data indefinitely for the above purposes. |
| Mailchimp | Names, company names and email addresses | Mailchimp store this information for us to contact you about our products and services. On the basis that you do not request to be forgotten, we will store this data indefinitely for the above purposes. If you unsubscribe from a mailing list your details will be removed from the associated mailing list. |
| Google Suite | Names, postal and delivery addresses, email, telephone, fax numbers, historical financial transactions, any other information you give to us | Google Suite (Google Drive and Gmail and Google Calander) store this information for us to use for future transactions or to contact you about our products and services. On the basis that you do not request to be forgotten, we will store this data indefinitely for the above purposes. |
Cookies
Our website uses cookies to keep track of your orders. A cookie is a small piece of text data, which is placed on your hard drive by our web server. This enables us to recognize your registration details automatically and serves to make your browsing experience more comfortable. The cookie received by your computer is unique to you and can only be read by the originating web server. We do not use cookies to examine your surfing behavior before or after leaving the website. In order to access your account on the website, you will need to use a browser that accepts cookies (please ensure that this feature is enabled).
Data Retention
We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law. When we no longer need your personal information, we will securely delete or anonymize it.
Security
We take appropriate technical and organizational measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, no method of transmission over the internet or electronic storage is completely secure. Therefore, while we strive to protect your personal information, we cannot guarantee its absolute security.
Your Rights
You have certain rights regarding your personal information under applicable data protection laws, including the right to access, correct, delete, or restrict the processing of your personal information. You also have the right to object to the processing of your personal information and the right to data portability. To exercise these rights, please contact us using the contact information provided below.
Children's Privacy
Our Website is not intended for children under the age of 16. We do not knowingly collect or solicit personal information from children. If you are a parent or guardian and believe that your child has provided us with personal information, please contact us using the contact hello@ydf.world.
